As data's significance grows in the realm of technology and business landscapes, individuals like Sonny Supriyadi stand out as visionaries in data revolution and business transformation, shaping the future with their innovative approaches. As the Chief Data Analytics Officer at Maybank Indonesia, Sonny's journey reflects a unique blend of technological prowess and a visionary approach towards data transformation.
Sonny's professional odyssey traverses continents, spanning extensive stints across Asia, Europe, and North America. Having spent two decades in the UK, Sonny returned to Indonesia in 2019, bringing with him a wealth of experience and a global perspective.
His role at Maybank Indonesia is pivotal, overseeing a multifaceted team comprising data scientists, market researchers, and pricing specialists. His mandate: to pioneer a nascent division focused on translating raw data into actionable insights, aimed at enhancing customer service and satisfaction.
One of Sonny's remarkable feats was expanding his data governance and analytics role in 2023, encompassing not only Maybank Indonesia's subsidiaries but also sister companies. This expansion underscores his strategic vision and the trust vested in his capabilities.
In Sonny's words, his journey at Maybank Indonesia commenced with a blank canvas—an uncharted territory awaiting transformation. His task wasn't just technological; it was about shaping a culture where data-driven decision-making became ingrained.
"I wasn't a seasoned banker but a tech and analytics veteran with a fire in my belly and a head full of algorithms," Sonny reflects on his unconventional path. His leadership involved constructing five departments from the ground up, each brick laid symbolizing the monumental shift towards data-centric operations.
For Sonny, data isn't merely a tool—it's the cornerstone of informed decisions and innovation. It's about steering away from blindfolded approaches towards precision-guided strategies.
"I nurtured a culture of curiosity, where questioning the status quo became the norm, and data-driven decision-making reigned supreme," Sonny emphasizes, underscoring his commitment to instilling a data-centric ethos across the bank.
Among his proud achievements is the establishment of a robust machine learning infrastructure, facilitating hyper-personalization and innovative pricing calculators, marking significant strides towards enhancing customer experience.
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